The BYU Ad Lab has combined ferocious critters with Doritos-eating folks to win a Student Gold ADDY Award, one of the top advertising prizes awarded in the country for student work.

Ad Lab adviser Jeff Sheets and Ad Lab students picked up their hardware Saturday in a ceremony in Orlando, Fla. The Ad Lab landed the ADDY for their creative work on an advertising campaign and commercial created for the Doritos “Crash the Super Bowl” contest.

“To be recognized in the largest ad competition in the world, alongside the best advertising professionals in the business is a tribute to the level we have built the BYU Ad Lab and the advertising program,” Sheets said.

via BYU Ad Lab turns Doritos into Gold by winning national ADDY.

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