A generation ago PG films like Ghostbusters, Back to the Future and Top Gun dominated at the box office, but more than half of what Hollywood serves up these days is rated R.

That’s what got BYU economics students Jared Shores and Craig Palsson interested in whether a movie’s rating affects its revenue.

The students conducted a statistical analysis of budget and box office figures of major American films from 1995 to the present. Additionally, the data set included the level of foul language, sex and violence in each movie (courtesy of ratings services ScreenIt and Kids-in-Mind).


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